Loyalty programs have traditionally been associated with generic discounts or opportunities to earn redeemable points. According to eMarketer, while loyalty membership enrollments are rising, active participation is falling - and this is largely because brands fail to connect and engage customers in meaningful ways.

 

Effective loyalty programs - those that drive enrollments and engagements to get people talking - create unique customer experiences, and brands need to change their strategies to deliver on high customer expectations and build that deeper connection with their customers to establish long-lasting loyalty.

 

Download 2017 and Beyond: A Guide to Loyalty Strategies for an Omnichannel World to learn:

  • The five best loyalty strategies to build long-lasting emotional connections and customer lifetime value.

  • Examples of proven loyalty programs that are creating buzz and engaging with customers effectively and creatively.

  • Statistics to support why strategies are resonating with customers.