Brands across industries are reworking their loyalty programs to go beyond points and promotional offers and include more personalized and enhanced experiences. However, in a crowded vendor marketplace, how can marketers identify which vendors to consider, let alone which one to implement?
In The Forrester Wave™: Loyalty Technology Platforms, Q2 2019, Forrester Research evaluates the 13 most significant customer loyalty solutions in order to help B2C marketers choose the best provider for their organization’s needs and priorities.
Download the report to learn:
- What B2C technology pros are looking for in technology and service partners
- What differentiators dictate which providers will lead the pack
- The top objectives of clients currently leveraging one of the 13 most significant customer loyalty solutions