Customers agree to grant brands access to information about their habits, preferences and behaviors, with the unspoken agreement that brands will use that data to deliver them personalized offers, recommendations and experiences.
Historically, organizations rewarded customers for showing their loyalty to a brand. But today, customer expectations are forcing marketers to rethink the value exchange as they demand brands know them and deliver personalized experiences for their loyalty. How do brands do this?
Download A Modern Marketer's Guide to Omnichannel Loyalty to learn:
Five tactical strategies for fostering connections with customers
Real-life examples of loyalty programs employing these strategies and achieving great results
Data to support why these strategies are resonating with customers