The consumer goods industry is shaped by a unique challenge in that products are sold across the shelves and online sites of many different retailers, creating the near impossible task of piecing together the customer journey. Improved technology can help CG companies take their strategy to the next level by enabling them to gain new customer insights, enhance guest experiences, build brand loyalty, increase profits, and maximize marketing ROI.
Download our new white paper, Fostering Loyalty in the Consumer Goods Industry to learn:
- The main challenges holding the industry back
- How to create personalized experiences through intelligent data collection
- Why brands need to tie receipt scanning to their loyalty program