Hype for customer data platforms (CDPs) is at an all-time high. In fact, inquiries from Gartner clients on the topic doubled between the first half of 2017 and the first half of 2018. However, vendors struggle mightily to differentiate their products, causing confusion for marketing leaders.
Download Gartner's Market Guide for Customer Data Platforms for Marketing to discover:
The Customer Data Platform market definition
The direction CDPs are headed in
CDP Market Analysis
- A list of representative vendors